Rio Innovation Week is a milestone in the Brazilian economy.
Held at the Jockey Clube Brasileiro, the RIW came with big national and international names, handled more than 300 million reais, raising the spirits of the entire hotel chain in the state; in addition to having been a great incentive for thousands of young entrepreneurs and for the generation of new businesses. This wonderful event has already won a special place in the Rio de Janeiro Events Agenda, as the biggest event of this category in Latin America; and already has its next edition scheduled for November this year.
The Clean Up The World Platform took place on January 15th and 16th (Saturday and Sunday), with several attractions. The international environmental leader, Céline Cousteau, granddaughter of the legendary, Jacques Cousteau, presented a beautiful Keynote, whose theme was: Innovation and Nature: a global story – on the morning of the 15th – which was being broadcast to more than 20 million people by the TV Network UTV Brasil and Bem Mais TV; in addition to You Tube. Céline was considered the biggest attraction of the RIW on the 15/1.
Like us, Céline also supports the signing of the letter that fully preserves and defends State Law 8,473 – which establishes new rules for replacing traditional plastic bags with returnable ones. Follow the link of the undersigned for this noble initiative: www.change.org/LeiDasSacolas .
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Clean Up The World supports the “Deplastifique Já” Campaign, together with ASSERJ – Association of Supermarkets of the State of Rio de Janeiro.
The Municipal Environment Secretary, Eduardo Cavaliere, opened the activities on the 15th, with the theme: Defense and Restoration of Nature: challenges and advances in Rio de Janeiro. On the same day, the 15th, we had other renowned lectures, such as: the one by the director of Siemens Digital Industries Software, Daniel Scuzzarelo; the Undersecretary for the Environment at SEAS, Ana Asti; the ECP representative, Janice Peixoto; oceanographer David Zee; the sanitary engineer, Dr. Adacto Ottoni; the President of ARERJ, Edson Freitas; we were also able to learn more about the Recicla Orla Project, with Renato Paquet and Mateus Peçanha. This very special day was also marked by the panel: Planeta Oceano, with our dear and special Céline Cousteau and Dr. Simone Pennafirme – from the City Hall of Rio de Janeiro.
The 16th was marked with the opening of activities with a lecture by the Latin America Director of Plastic Oceans International, Mark Minneboo; which highlighted our unprecedented representation of Blue Communities Brazil / Plastic Oceans International and the importance of urgently preserving our oceans, protecting them from the thousands of plastics that ended up in these unduly. Then, we also have a select sequence of speakers, such as: Taz, from magikk; Maria Thereza, from ESG Tech Tesouro Verde; Dr. Amaury, Sustainability Director at FEBRABAN; Miguel, from Plastic Bank; we also got to know the Orla Rio Project, widely presented by the speakers: Pedro Évora, Arno Rebelo, Maurício Andrade and Paulo Rosnam; Donato Velloso, from the Environmental Rescue Pact; Renato Velloso, from ShopSustentable; and closing with a flourish, with the beautiful presentation by prof. Leonardo Marques, Coordinator of the Design Course at ESPM – Rio. On this date, we also had a panel on Circular Economy, by Beatriz Luz, with guests: Paulo Protasio and Maya Colombani.
Also, on the 16th, Sunday morning, Céline Cousteau flew over the Marvelous City with us, by helicopter – granted by the renowned, Táxi Aéreo Maricá, represented by Mr. Commander, Ricardo Assad. The landing took place at COG – Olympic Golf Course, where Céline was able to meet and was very happy with the reception of the CEO and President of the COG and ECP, Carlos Favoreto. Céline praised the impeccable maintenance and the beauty and preservation of the Barra da Tijuca Olympic Golf Course.
We are already moving activities for the next edition of the event, which will be in November this year! We will come with great news!
Clean Up The World, in partnership with Plastic Bank, enabled the collection of waste from Rio Innovation Week, providing the correct destination for these; in addition to counting on the detailed generation of a collection report prepared by Plastic Bank Brasil, and the generation of the Certificate for the General Organization of the RIW, attesting the event as a sustainable activity.
We emphasize that all the content of this event was broadcast live. Below is the link with great moments of the event.
Special thanks:
BASE, Escala Eventos, FEBRABAN (Brazilian Federation of Banks), Municipal Environment Department, Recicla Orla, Orla Rio, Polen, Plastic Bank, Plastic Oceans, ECP, Rio Olympic Golf Course, ESPM Social, Bem Mais TV, Rede UTV Brasil .
Realization / Curation of the Platform Clean Up The World – RIW:
Clean Up The World, Amigança Produções and Climate Institute Sustainable Development .