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Balance: Planet, People and Profit

The current moment humanity is living, is of pure reflection. Attitudes like the preservation of water, the correct discharge of residue and the trash are, primordial for the balance of our planet.

A big relevant sector in the institutional area of any business, for example, is sustainability. For that there is the three P’s theory: People, Profit, Planet – these are communicating factors. This theory also known as “Triple Bottom Line” and it shows that the three P’s have to be in harmony. If all are not sustainable, the cycle breaks. And also, this balance is part so the social report of any business can be generated.

The word Balance, currently, is searched and hardly reached. The planet is on alert, including the UN theme – UNEP – Clean Up The Word 2020 is Climatic Emergency and Biodiversity. In view of the current world scenario, is imperative that all hold hands, with practical and daily attitudes, so the environmental impacts may be minimized in a short, medium, and long term. The Climate Institute has its attentions to these questions.

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